marketing

Microsoft’s Contradictory New Marketing Campaign: Life Without Walls Means You Don’t NEED a Window, Dummy

February 24, 2009

(www.sass-pants.com) — I laughed out loud last night when I saw a commercial from Microsoft’s new “Windows: Life Without Walls” marketing campaign. There was nothing inherently wrong with it per se, but let me ask you this: Where in the world would you put a window if you didn’t have any walls? And why would [...]

Read the full post →

It’s Time to Appreciate the Now

January 31, 2009

(www.sass-pants.com) — It’s January 31, and Target is already stocking bathing suits. The accessories section is packed with brightly colored reversible canvas hobo bags perfect for a day at the beach or an afternoon in the park. There’s ne’er a winter article of clothing to be found save for a few left-behinds in the clearance [...]

Read the full post →