Business
7 Ways to Break Up with Bad Webinars & Masterclasses
I call it Log-In, Check-Out Syndrome. It’s that thing that happens when, about 17 seconds into your webinar or masterclass, your attendee engagement plummets but your attendee numbers stay the same. They’re there, but they’re obviously not paying attention. They’re in...
How to Stop Waiting for Permission and Be the Boss in Your Business
In your business, YOU are the boss. That means the only person who has to approve of ✅ your marketing ✅ your offers ✅ your pricing ✅ your work schedule ✅ investments you make in yourself ✅ any other part of your business is YOU. Know who DOESN'T have to approve AND...
How to Get Specific Results to Share in Your Marketing
Do you struggle to get SPECIFIC about the results you help your clients create when you're marketing your services? Not for long. Every time you're like, "I don't know what to say about how I help people 😫😫😫" — instead of freaking out and spinning out into a shame...
Why It Doesn’t Matter Which Social Media Platform You Market On
It really doesn't matter which platforms you use for social media marketing for your business. I know, I know. It sounds nuts, right? But it's true, and here's why: EVERYTHING WORKS AND THEY'RE ALL THE SAME. Yes, you're free to argue, "Well, TikTok is video and...
Why You Don’t Need to Freak Out About “Marketing Too Much” or “Being Too Sales-y”
This is your official reminder that marketing and sales aren't actually inherently gross and weird and icky and slimy. You may have heard that they are. You may have even experienced them that way in the past. But I want to offer you a different perspective: Marketing...
Stop Waiting for Perfection and Just Start
This is your official invitation to stop obsessing about having the "right tools" or the "right systems" or whatever else you are telling yourself you have to get in order first before you can start your business and talk to your people about the life-changing shit...
How to Find the Password for Zoom Meetings that Suddenly Require One
You may notice that Zoom meetings you created previously without a password are now requiring one for participants to get access. But when you look at the meeting settings, there's no password listed! What to do? Follow these steps to find the password: Log into your...
Because Zoom-Bombing Is a Thing Now: Here’s How to Protect Yourself
One of the features that makes Zoom so user friendly is also the one that makes it vulnerable to "Zoom-bombing," in which an uninvited person joins your Zoom meeting to generally wreak havoc. Here's how it works: You know Zoom's super-simple meeting number that makes...
Why You Shouldn’t Freak Out about Videoconferencing
The March 13, 2020, Mashable article "Zoom is a work-from-home privacy disaster waiting to happen" may have left you feeling a little icky about being suddenly thrust into the world of working-from-home. Phrases like "privacy minefield," "privacy disaster," and the...
Top 100 Books for Freelance Writers – 2020 Update!
Originally created in honor of Freelance Writers Appreciation Week 2009, here is a list of my top 100 books for freelance writers, updated for 2020. This is by no means an exhaustive list of all the books out there for freelancers (despite how exhausting it may or may...