What if every part of your business
could feel like a big "fuck yeah"? Psssst... it can, and I'm gonna tell you how.You love the IDEA of your business.
You WANT to feel super excited about it.
But it’s hard to be excited when it feels like you’re never gonna crack the entrepreneurship code.
Clients seem to fall out of the sky sometimes, but making sales feels like a surprise, not something you can do on purpose.
Marketing is a mystery too. You know no one’s going to hire you if they don’t even KNOW about you — you just can’t figure out why everyone else seems to like marketing and for you it kinda feels like torture.
You have no idea if anyone even wants your offer, which is why you keep changing it all the time.
Not to mention that pricing your services is a special kind of hell you hadn’t anticipated.
And where’s all that free time you thought you were going to have working for yourself? It feels like all you ever do is work. How do other entrepreneurs find all those leisurely mornings and stress-free afternoons you see them enjoying on Facebook?
That’s why you cringe when people ask you, “So, how’s business?”
You love what you’re doing and you KNOW in your BONES it’s what you’re meant for, but at the same time you’re constantly asking yourself:
- When am I gonna feel like I have my shit together?
- Is this ever going to feel like a real business and not just a hobby?
- Would I be better off going and just begging for my old job back?
- Am I ever going to have actual clients who pay me actual money so I can afford to run this business in the first place and actually pay for the rest of my life?
It’s just … a LOT harder than you expected.
And everyone else makes it look so EASY.
You’re sure you must be missing something.
Entrepreneurship was supposed to give you freedom, but right now it’s just another grind — an expensive one.
And if you’re gonna be broke and grind all the time anyway, you might as well go back to working for somebody else — because at least then you get benefits and sick days.
The problem is, that’s the complete opposite of what you actually want. You just don’t know what else to do at this point.
In other words, “Fuck me.”
But before you give up, HOLD up a sec.
I have great news: I know exactly what’s going on here.
And it’s not that:
You’re not cut out for this
You didn’t get the entrepreneurship gene
You suck at marketing
You’re not smart enough
Nobody even wants what you have to offer
Your mother was right — this was a terrible idea
It’s none of that stuff.
It’s just that you’ve been following someone ELSE’S business blueprint instead of creating your own, and that shit is EXHAUSTING.
The whole point of starting your own business was so you could:
- Be yourself, with your style and your personality and the way YOU talk and think.
- Have control over your time and your energy and your attention — your fucks.
- Do fun work that you’re super fucking passionate about and that lights you up.
- Feel satisfied and proud of yourself at the end of the day.
But instead of trusting your gut, following your unique magic and endless brilliance, and doing it your way, you’re running yourself ragged trying to follow the “rules” of what a “successful” business and a “serious” entrepreneur “should” look like and burning yourself right the fuck out.
And the harder you try to get traction and make yourself get it together, the worse it feels.
Which keeps you stuck in an endless loop of:
-
- Procrastinating, because getting all those things perfect feels so overwhelming and like so much work and you need enough time and enough belief and the right energy to create perfection
- Hustling, because this is taking SO FREAKING LONG, the clock is ticking, and your bank balance is dwindling — so you gotta work your ass off to make up for lost time.
- Overthinking, because what if you missed the one little detail that would have made the whole thing come together — so you’d better not put anything out there until you’re sure it will work or else you wasted all this time
- Doubting yourself and your offer, because you’re not sure if people will even PAY for what you can do for them — so you can’t make offers or sales until you know for sure people want it and will pay for it or you’ll have to start all over again
- People-pleasing, because if you don’t perfectly meet other people’s expectations and anticipate what they might want from you or they won’t take you seriously — so you really, really gotta do it the “right” way even if it means doing things you HATE because you just need somebody to freaking HIRE you already
You’ve been working your ASS off to get it right, so no WONDER you’re feeling burned out and ready to call it quits.
Babe, STOP.
I don’t mean stop your business.
I mean stop spinning out in frustration and despair and exhaustion over and over (and over and over and over…) like your own personal Groundhog Day.
I’m going to show you the way out.
You are already super freaking smart and unbelievably passionate.
You’re committed and you are NOT giving up on this thing.
You already have the skills you need to start helping people — and start making money — right now.
And you don’t need to do MORE and HARDER to make it happen.
You actually need to do LESS and SOFTER.
Entrepreneurship gets to be about eleventy-billion times simpler, starting right now.
Hi. I’m Kristen.
I’ve been a business coach since before business coaching was cool.
I started my first 6-figure business in 2004, straight out of college.
In less than 2 years I was doing it full time and teaching other people how to do the same thing — individually, in groups, and on a national and international basis.
It wasn’t because I followed the rule book.
It was because I wrote my own rule book.
My work and my business success were featured prominently in business books, magazines, and through trainings, workshops, and presentations at regional and national organizations.
I took off like a shot, and it was an awesome 3 years.
But then, I got scared.
It suddenly felt like too much too fast, and old stories about money and safety and security that I’d managed to run from for years started to creep back into the forefront.
I started listening to the wrong people, started making myself small, and started ignoring my gut.
Then, I got REALLY scared.
And when I got REALLY scared, I stopped taking fearless action doing the things that I already knew were wildly successful — which is what brought my exact fears to life.
Less money.
Fewer clients.
Growing uncertainty.
More self-doubt.
Fuck me.
That’s what had me move my business to the back burner and take on a “safe” corporate job.
I kept some clients on the side, but my business became an afterthought instead of the main event, and so did my dreams.
I had the house, the husband, the kids (twins!), the career…
I got not one but two graduate degrees — publishing and business…
I got certificate after certificate and went to seminar after seminar…
I absolutely slayed at my side work, which included not just business coaching but also mental health and wellness, health and fitness, publishing, and more.
I was great at my corporate job, I loved my work, I loved my coworkers, I loved my boss, I loved the team and department I built, I loved my company, and they loved me.
And yet I still felt like I was slowly being crushed alive by the pressure to do everything and do it all perfectly — pressure I put on myself to justify my decision to let my fear tank my business.
Ultimately I spent over a decade as a miserable success before deciding to burn it all down to go back to what I truly wanted — instead of resigning myself to what the world told me I was allowed to have.
It was the perfect trap, and now that I’ve gotten out of it I’m going back to free the others.
Now, I teach coaches, therapists, healers, and other brilliant service-based entrepreneurs like you how to build their own unique business — one that feels like a big “Fuck yeah!” instead of a “Fuck me.”
Imagine how good your business is going to feel when…
And then, imagine how great it will feel when you discover that everything you’ve learned in your business actually applies to the rest of your life too — romantic relationships, your relationship with your original family, your parenting, your friendships, your health — all of it.
Nothing happens in a vacuum.
Your life and your business aren’t separate things. They’re both part of YOU, and you get to:
Feel super fucking crystal clear on exactly who you are and what you’re here for — so you’re not swept away by trends, FOMO, or outside pressure or manipulative tactics.- Take yourself seriously as a real, legit entrepreneur — instead of constantly negotiating with yourself whether your business, your marketing, your offers, your pricing, and your clients “count” or if it’s “just a hobby”
- Easily prioritize and get shit done — without spinning out in procrastination or perfectionism.
- Have FUN with your work — without endlessly worrying about whether you’re doing it right, what other people are doing, or if they’re doing it better than you.
- Know the difference between something that’s a good idea and something that’s a good idea FOR YOU — by tuning into your inner fuck-yeah and fuck-no and honoring what you actually want for yourself and your business.
- Trust yourself as the expert you are — without second-guessing every decision, every offer, every deliverable, every conversation, every investment, or anything else.
- Have confidence in your offers and your pricing — and know exactly when/what to add, subtract, or adjust as your business evolves and grows.
- Learn new things from a feeling of excitement, not out of obligation — and be able to tell yourself the truth about places where you have a skill gap so you can get shit done without shaming yourself or getting sucked into panic or overwhelm.
- Say no to opportunities, obligations, and invitations that aren’t in line with what’s actually important to you — with no guilt and no people-pleasing — so you have energy left for the shit you actually want to do.
INTRODUCING
The Fuck Yeah
Entrepreneurs Society
The Fuck Yeah Entrepreneurs Society (F-YES) is a lifetime membership program for service-based entrepreneurs who are ready to stop following everyone else’s rules and start writing their own.
You don’t need to be somebody else to make your business successful for you.
And you sure as hell don’t need to invest tens of thousands of dollars on more magic bullets and done-for-you biz-in-a-box programs — not even if you’re neurodivergent, dealing with chronic health conditions, trying to balance parenting and business, navigating the world with anxiety or depression, or any of the other stuff you thought you needed to make up for.
You get to have an awesome business right now, exactly as you are.
And I’m here to show you how.
I know you’ve tried a million different things to try to speed up your business and maximize your time and find The Right Way To Do Things . . . and even if you got some useful nuggets, none of them have really delivered the way you’d hoped.
The thing is, those strategies were great for the people who created them, and for people whose brains work the same way.
But if that’s not you, those step-by-step “here’s my exact formula so you can do it exactly like I did” programs based on one right way to do it are gonna make you feel worse, not better.
They’re gonna keep you stuck in that endless loop where it feels like you’re failing at business and at life, where you constantly doubt yourself, and where you spend all your time and energy trying to make up for that failure by buckling down and powering through and believing harder, dammit! instead of actually doing your work in the world.
That’s not how we do things in F-YES.
We do mindset and belief work — but this ain’t your mama’s stack of gaslight-y self-help books.
We do strategy and plans — but this ain’t some generic, douchey dude-bro’s business “secrets” or a rigid Stepford Wife Boss Babe one-size-fits-all guide either.
In F-YES, we’re not about “leaning in” and “doing more” and “optimizing your workflow” and all of the other toxic productivity crap we’re constantly bombarded with.
We’re about getting your fucks back from fear-based bullshit and doing LESS — both in general and especially less of what you hate — so you can do more of what you love.
F-YES isn’t gonna make your business look exactly like MY business.
It’s gonna make your business look exactly like YOUR business.
Quick links for more details:
Kristen’s coaching is that perfect balance between tough love and empathetic support. In just the past 6 months, her sessions have allowed me to overcome perfectionistic blocks that I didn’t even know were present. I’m healing burnout, learning to show up as myself, and letting tasks be easy. I’m experiencing more freedom than ever in my business. And now, I’m able to better access the joy and fulfillment in my life that I felt like was missing. I can’t recommend her enough!
— Kat Rentas, Certified Life & Health Coach
There are as many right ways to run a business as there are entrepreneurs running them, and you get to do your business YOUR right way.
And as it turns out, you don’t actually need to:
- work 80-hour weeks (during which you never eat, sleep, pee, shower, work out, have rough days, spend time with your friends and family, take breaks, go on vacation, or have literally any human needs whatsoever)
- spend tens of thousands of dollars or countless hours on some slick, professional image that includes thirty-seven different certifications, a click funnel and nurture sequence with a bajillion steps, and a giant website with professional photos and fourteen different courses for sale,
- hire an army of lead generators or appointment setters, or
- buy yet another done-for-you business-in-a-box system (no matter HOW many unsolicited sales pitches you get trying to convince you that you’ll inevitably starve to death under a highway overpass if you don’t buy this program IMMEDIATELY for 97% off).
By all means work as many hours as you want, but do it because you WANT to.
There is absolutely nothing wrong with websites and funnels and sequences and trainings — if they’re a good fit for you, your business, the stage of business you’re in, and what you actually like and want to do.
But if you DON’T want to be working in hustle mode or building complex systems and big teams or shelling out big bucks on yet another certification or system, great news: You don’t have to.
Quick links for more details:
Kristen is an absolute genius at business strategy and mindset, with the added bonus of being an unapologetically hilarious-as-fuck feminist. She’s built multi-6 figure businesses and grown national presence with her marketing and teaching brilliance. Her ability to make you feel understood while cracking wise with new perspectives is unparalleled. Hire her immediately and thank me later.
— Melanie Childers, Feminist Business Coach
Creator of the Bad Bitch Mastermind
In F-YES, you definitely get concrete strategies and best practices for your business.
But you also get the basic principles behind those strategies and practices so you can find your version, the ways of doing things that make sense for you — not just the approach that makes sense for me.
Because despite what you may have heard many, many times, from many, many “business experts,” you don’t need to turn off your humanity, your preferences, your likes, or your style to succeed as an entrepreneur.
In fact, turning them off is the exact opposite of what you need to do to build the business you had in mind when you picked entrepreneurship.
You get to have a business that makes you more of who you are and treats your humanness like the precious business asset it is.
You get to have a business where you lead with curiosity and fun and joy and whatever else is important to you.
You get to have a business where fucking around and finding out is your core strategy — because that’s how you dial it in what actually works for you.
In F-YES, you’ll learn exactly how to build your business your way.
No perfectionism, no hustle, no grind, no complicated methodologies that suck your soul and your bank account dry.
Just you (and your fellow F-YES-ers), me, our collective brilliance, and a whole lot of “Fuck yeah!”
Quick links for more details:
Kristen helped me realize the difference between what I actually want to offer versus what I was thinking I should offer, and who I therefore want to reach rather than trying to reach a generic everyone. It was eye-opening and such a relief! The parts of my business I dreaded — marketing and promotion — don’t seem so daunting after this reframe. And her clear next steps, informed by her wide experience, helped me prioritize what I should do right now from among all the things I could do and may still do in the future.
— Emily Winslow, Author & Cambridge Professor
Co-founder & Principal, Cambridge Creative Writing Company
The Format
F-YES includes a mix of real-time Zoom calls and self-paced content and activities:
- Weekly* live coaching calls on Wednesdays at 12 p.m. ET (11 CT, 10 MT, 9 PT)
- Weekly* community coworking sessions for peer support and connection while we get shit done; times vary and will be announced throughout the year
- At least one live coaching call call a month* during U.S. evening hours so folks in other time zones can attend live; these will generally be on Tuesday nights after 7 p.m. ET, and will be announced throughout the year
- Pop-up workshops to dive deep into key topics with me and specially invited guest instructors and coaches; times vary and will be announced throughout the year
- Recordings and transcripts of all of our calls
- A private Facebook group for ongoing coaching, support, and community 24/7
- A robust online learning portal packed with pre-recorded lessons, tools and templates, other resources, and all our call replays — and I am constantly adding new content as needs emerge during coaching
- Bonus audio and video content including relaxation and meditation exercises, mental health tools, and tips for incorporating what you’re learning in F-YES into other areas of your life
* Because I’m a real live human being with a human body, children, pets, and a real life, I reserve the right to skip a week as needed for illness, emergency, travel, etc. I also close for a couple of weeks a year around my kids’ school breaks and planned vacations — all of which I’ll communicate to you as far in advance as possible. I hope YOU will leave space for YOUR humanness in YOUR business too, whatever that looks like for you.
Kristen was my coach for over a year. She changed my fucking life and helped me double my business income, which my brain definitely thought was impossible. Kristen helped me become more of myself and my business become more aligned with who I’m meant to be. She’s a bomb coach and you should definitely coach with her because she’s a fiery ambitious bitch who’s changing the world.
— Bryn Bamber, Trauma-Informed Witch & Core Energetics Practitioner
Creator of Advanced Somatics Certification and Feminist Somatics Course
The Content
You are your greatest business asset. My approach as an integrative business coach is to coach the whole person — not just one isolated aspect of your life as though the rest of it doesn’t exist.
In F-YES, I walk you step by step through the process of releasing everything that’s not YOU in your business so you can replace it with what is.
We start with Foundational Fucks, where you learn the basics of a fuck-yeah approach to business and life, including my FAFO Method (for fucking around and finding out the smart way), the Core Concepts of my coaching approach, and a Shame-Free Evaluation Strategy to support you through all of our work together.
Then we move on to “Fuck Yeah” Life, where we cover the full gamut of the life and adulting stuff it feels like everyone got the manual on but you. We answer questions like What’s the Fucking Point and Who the Fuck Am I, we Find & Reclaim Lost Fucks, and we master the art of dealing with Fucking Thoughts, Fucking Feelings, and Fucking Humaning.
Next, in “Fuck Yeah” Business, we establish your Business Baseline, answer the question Now Fucking What?, cover the basics and the advanced stuff around Sales & Marketing and Working with Clients, and dive deep into Content Development & Content Strategy.
Finally, in Next-Level Shit, I teach you my Fearless Authority Framework for developing both your confidence and your thought leadership, my Expansion X-Factor approach for growing your skills and your business without stress or overwhelm, and unleash my favorite Mindset Magic — everything from how to develop resiliency to what do do when a client quits to how to use perfectionism as a superpower and more.
I’m constantly adding new content to the F-YES learning portal, so this is NOT a complete list but it’s a good start!
Plus, we’ll tackle any real-time challenges that come up during the course of our time together too — a client who’s got you flummoxed, what to do when your mom won’t stop calling your business “that advice thing you do,” how to navigate having a sick kid at home when you’ve got a day full of client calls, and more.
Whatever’s going on in your business or in your life, bring it to F-YES. I gotchu.
This is not my first rodeo.
I’ve got nearly 20 years of experience in entrepreneurship and a background that includes marketing, copywriting, digital and content strategy, instructional design, publishing, public health, and coaching.
In addition to having an MBA and a master’s in publishing and being a multi-certified coach, I have more than a decade of experience in mental health, trauma, substance use, and peer support, plus intensive training in tools like wellness facilitation, motivational interviewing, hypnosis, integrative change work, and trauma-informed approaches.
Which is how I know that the most successful, happiest, fuck-yeah-i-est entrepreneurs work just as hard on themselves as they do on their businesses.
They work on their quality of live and level of satisfaction, their overall wellness, their mental health, their emotional health, their relationships, their boundaries, their beliefs, their decision making, their self-trust, and their self-care.
They work on being intentional about how they use their time, their energy, their money, their resources, their personal and professional development, their priorities, and their growth.
F-YES covers the whole person who runs the business in addition to diving deep into core business concepts like:
- What to invest in at different stages of your business — so you’re not hemorrhaging funds all the time because you’re making strategic investments that actually make sense
- When and how to expand or deepen your content knowledge and your skills
- When to quit your day job (or when to get one to take the pressure off)
- Where and for how long to bootstrap it versus when to hire help and for what
- Business logistics like scheduling, payments, contracts, and technology tools — so you can get the admin stuff handled and focus on the FUN parts of your business
- What you need to know about websites, social media, email, and more — including tools, tactics, and strategies
- Managing your time and your energy in ways that make sense for your brain, your body, and your situation
- Marketing strategies that don’t make you involuntarily roll your eyes or gag, or voluntarily run screaming
- Finding clients on purpose — they don’t actually fall out of the sky, and I can prove it!
- Creating webinars, speeches, and presentations that don’t suck
- Designing effective freebies and information products to grow your business
- How to create a course or program — combining business, marketing, and instructional design principles
Have questions before you enroll? Boop this link to head to our FUQs (frequently uttered questions).
The Culture
F-YES is a community, which means it’s constantly evolving like any community does. Every member who joins changes the community, and the community changes every member who joins.
But here are some things about it that WON’T change:
- We hold space for both the serious and the silly.
- We hold ourselves to high standards of ethical professional and personal behavior.
- We bring our best to the community and assume others are trying to do the same thing (translation: we try not to be assholes and we assume other people are also trying not to be assholes).
- We watch our fucking mouths by speaking kindness to one another (which can absolutely include profanity, our love language, as long as it’s not mean).
- We stay on topic — no spammy bullshit — but we recognize that “on topic” is pretty broad so we don’t have to be perfectionistic weirdos about it.
- We build the community by participating IN the community versus forming cliques or offshoot groups.
- We respect other members’ privacy by keeping what happens in the group IN the group — kinda like what happens in Vegas, but with less gambling.
- We absolutely do not tolerate bullying, T.R.A.S.H. (Transphobia, Racism, Ableism, Sexism, Homophobia), antisemitism, or other forms of bigotry.
- We learn, but we don’t burn — because mistakes happen and we unintentionally harm others all the time, but we can make it right by accepting feedback and making adjustments, and we can offer feedback from love.
- We focus on people, not politics — with a shared belief that human rights, the right for individuals or populations to exist, bodily autonomy, basic respect, and other inalienable rights are NOT political issues and are not up for debate — by navigating and processing complex issues together without falling into political debates.
If you join us, that means you agree to follow the rules and guidelines of the F-YES community and understand that we consistently enforce community boundaries.
While our rules ARE up for refinement and I welcome any suggestions to make them more clear and/or more inclusive, they are NOT up for negotiation. If you don’t feel comfortable with this culture and these guidelines, you will NOT enjoy the F-YES community.
Everyone deserves a community that feels like a great fit for them — so if the F-YES community values don’t match your values, this ain’t it.
If it is a match, get your ass in here.
Kristen’s container is energetic and laser-sharp focused on the results I wanted to get, and I got them overnight! Her “zero-fks” energy allowed me the get crystal clear on what I wanted the most and the shift during the conversation was powerful, both at the conscious and unconscious (somatic) levels. I got to un-shame old beliefs around money, and rejection. I highly recommend her if you want fast and effective change.
— Elisa Superbi, Life Coach
Amsterdam
The Investment
The Fuck Yeah Entrepreneurs Society (F-YES) is a lifetime membership program, so once you’re in, you’re in for the lifetime of the program.
Doors are open NOW with rolling enrollment; membership lasts for the lifetime of the program.
Tuition: $2400.00 USD
You have three payment options to choose from:
- Pay in full (one payment of $2400 USD right now)
- 6-month payment plan ($400 USD/month for 6 consecutive months, starting now)
- 12-month payment plan ($200 USDUSD/month for 12 consecutive months, starting now)
When you boop the button below, the registration page will open in a new tab.
You’ll enter your information, select your payment option, and make your first payment immediately.
Important: If you need to split your payment over multiple cards or accounts, please do NOT use the form to register. Please email me instead.
Review our policies, terms, and conditions for additional information.
Have questions before you sign up? Boop this link to head to our FUQs (frequently uttered questions).
If your current financial situation puts F-YES out of reach for you right now, you have options:
- Reach out to me if you believe you may qualify for a full or partial scholarship* or an alternate payment arrangement based on your personal circumstances. I can’t guarantee to grant your request, but I promise to hear you out and do what I can!
- Get low-cost coaching from me on Fuck-Around Fridays select Fridays every month. It’s just $7 to register.
- Follow me on the socials for advice, info, and resources on the go; i’m most active on Facebook, but I’m also on Instagram, LinkedIn, TikTok, Threads, and the platform formerly known as Twitter (for the time being, anyway)
- Listen and subscribe to my free podcast, From F*ck Me to F*ck Yeah, on your favorite pod platform.
- Subscribe to my free email list for advice, info, AND announcements about free and inexpensive workshops and masterclasses and resources/tools
* I do not yet have a formal scholarship application process. If you contact me, we’ll have a private conversation between just us where we’ll brainstorm options and figure out what works for both of us.
Frequently Uttered Questions (FUQs)*
What kinds of entrepreneurs join F-YES?
My clients have included folks who call themselves:
- Coaches
- Therapists (mental health, behavioral, physical and rehabilitative, and more)
- Healers
- Change workers
- Psychic mediums
- Consultants and content experts
- Trainers/speakers
- Authors and commercial writers
- Medical doctors
- Educators
- Brand strategists and designers
- Content creators and strategists
- Web designers
- University professors
- And more
If you don’t see your area of focus on the list and want to join us, feel free to reach out to me to touch base first so we can chat about what will best support you. F-YES may be a great fit, or you may find it more helpful to work with me one on one, either in a business intensive or in my 6-month 1:1 coaching program.
I’m not a full-time entrepreneur. I still have a day job. Can I still join? Do I have to quit my job?
I’m a huge fan of building a business alongside working a job — and in fact that’s how I’ve built both of my own multi-six-figure businesses.
Many well-intended business coaches will tell you to “burn the boats” because if you’re not exclusively working your business you’re not “all in” and you’ll never succeed.
That’s not how I roll. There’s 100% something to be said for being committed to your business, but “go all in and burn the boats” overlooks the fact that there are a lot of ways “committed” can look.
And it also overlooks the fact that not everyone is comfortable throwing away a perfectly acceptable way to pay the bills while they learn how to run their business and generate consistent income. If you’re working for someone else, keep doing it so you can build your business knowing that you have time to learn and your rent is still getting paid.
In F-YES, you’ll learn how to stay committed without being attached to one right way for things to look in your business or in the rest of your life.
How do I know if I’m ready to join F-YES?
👍🏻 The F-YES community culture, values, and expectations align with your personal values and feel like a breath of fresh air.
👍🏻 Your work includes building relationships, providing consultative teaching and support, and cultivating skills in your clients (versus taking their input and handing back a deliverable — which is a totally valid and useful service but not the kind of service we focus on in this program).
👍🏻 You’re willing to bring your whole self to your business and look holistically at your business and the rest of your life as integrally related.
👍🏻 You’re in the first 1-3 years of your business OR you’ve been in business longer and are in transition / rebuilding / reorganizing / regrouping / recovery mode.
👍🏻 You want business to be FUN and HUMAN.
👍🏻 You’re confident in your skills around getting results for your clients and delivering what you promised — even if you still have some learning or growing you want to do along the way— and you’re ready to serve clients (or more clients) as soon as you find them.
👍🏻 You’re sick and tired of having to be so goddamned perfect all the time, and you’re ready to try another way.
👍🏻 You’re willing to let go of “the way it’s done” and “the way I’ve always done it” so you can play with new ideas and strategies and create your OWN standards and practices.
👍🏻 You’re open to organic, content- and information-driven strategies.
👍🏻 You’re basically tech-competent and you’re a fan of digital — or eager and willing to become one.
👍🏻 You consider thought work and personal development as equally valuable to plans, strategies, and tactics.
👍🏻 You enjoy growing, learning, and collaborating in community.
👍🏻 You want a sustainable business for the long haul, and you’re willing to slow down to speed up.
👍🏻 You can make this investment without thrusting yourself into financial peril.
F-YES probably isn’t a great fit if:
👎🏻 You’re not in agreement with the F-YES community culture, values, and expectations (in which case you won’t wanna work with me at all)
👎🏻 You don’t know what kind of business you want to have — while the program is designed for folks in the first 1-3 years of their entrepreneurship journey (or folks later in their career who are transitioning to a new way of operating), you should have an existing business that you’ve spent at least a little time with before joining us
👎🏻 You’re in the market for a “magic bullet” NOT deep personal work
👎🏻 You’re looking for a “business that runs on autopilot” and is primarily based on outsourcing — F-YES is heavily focused on hands-on, relationship-driven businesses
👎🏻 Your business is product-based — this program is designed to support service-based entrepreneurs (but my business intensives or 1:1 coaching program may be just the ticket, so check those out!)
👎🏻 The business you want to grow is someone else’s — but that person may be a good fit, so send ’em over!
👎🏻 You think coaching is stupid and doesn’t work (in which case, how the heck did you end up all the way down here???)
With all the business coaches out there, why should I hire YOU?
But just in case you need that final nudge to say yes to the thing you already know you want to do, I’ll remind you:
There’s a reason my previous blog was ranked as one of the best websites for freelance writers for multiple years.
There’s a reason I was featured as a success story in multiple books about starting a successful freelance business.
There’s a reason I was brought in to design programs and deliver workshops and trainings for national organizations like American Independent Writers, the National Press Club, and others.
There’s a reason both of my full-time businesses — writing then and coaching now — skyrocketed to six figures.
Actually, there’s two:
1️⃣ I’m really, really fucking good at what I do.
2️⃣ I’m really, really fucking good at teaching other people how to do the same thing — with their own style and flavor.
And as a bonus, I really, really fucking love helping entrepreneurs do what THEY love, which is why I’ve been doing it since the early 2000s.
I am a fucking amazing coach.
And you don’t need me or anyone else.
But if you’re here you probably want me, because you can tell that doing this whole entrepreneurship thing with me by your side is really, really fucking fun and a shitload easier than burning yourself out trying to follow a bajillion made-up, completely contradictory rules that you don’t even LIKE. 😉
Can I work with you if I’m already working with another business coach?
No problem on my end! I’ve worked with multiple coaches simultaneously lots of times, and many of my clients also have other coaches. In fact, I often refer my clients to other coaches who specialize in key areas that come up during the course of our coaching. As far as I’m concerned, you get to have whatever support makes the best sense for you — and only you know what that is.
But whether it’s a good idea for you to work with multiple business coaches at the same time is up to you. (And depending on your agreement, it may be up to you and your other coach(es).) If you’re working with someone 1:1 or in a small-group container, I would advise you to give them a heads up even if your coaching agreement doesn’t require it — but I’m not the boss of you, so that’s up to you too.
Just remember that when you’re getting coaching and advice from multiple sources, there are likely to be differences of philosophy and opinion. This will mean you need to use your own judgment and discernment — which ideally you’ll be doing anyway — to decide how you want to proceed when those differences arise.
If that’s more work than you’re willing to do right now, that’s a good thing to know about yourself.
And if you’re up for it, F-YES will help you find ways to do everything in your business that feel more like your way, including what I and any other coaches offer you.
What’s your coaching style?
Just as I believe in coaching the WHOLE person, I also believe in coaching the whole brain and body. Pulling from multiple practices, schools of thought, and styles helps me meet you exactly where you need to be met on any given day so you can create the changes you want faster than you ever imagined possible.
My coaching weaves together:
- thought/belief work and mental exercises that operate in the conscious brain
- somatic and nervous system practices that operate in the body
- a combo of neuroscience, hypnosis, trance, and straight-up magic that my mentors call “punk rock, brain-melting, quantum-field-activating, psychedelic hypno-magic Jedi mind training,” that does amazing shit in the unconscious mind
- spiritual tools like meditation, oracle and tarot cards, and other practices (all optional) that help you find new ways to connect to your inner wisdom
- evidence-based practices in mental health and behavior change, including trauma-informed approaches that I am specifically trained in
- my own tools, strategies, and concepts created over nearly 20 years of experience
- song lyrics (and not-infrequent spontaneous musical performances, particularly of Disney songs)
- movie references (and subsequently recommending watching said movies for homework)
- profanity (the program has fuck in the name, so you definitely knew this already)
- concrete instruction and skill development
- very direct communication
- humor (often inappropriate)
- intuition and channeling
I’m a big believer in personal responsibility and self-advocacy, so I trust you fully to take ownership of your own results and ask for what you need — and I’ll help you learn how to do that if you need support. You and I are a team, but we’re working on YOUR life and YOUR business, so YOU are ultimately responsible for where they go. I’m here to support you, offer you perspective, and teach you new skills, but I’m not here to do the work FOR you.
I’m also not a mindreader. So if something isn’t working for you, you gotta tell me. Otherwise, I won’t know there’s a problem — which means I can’t do anything about it.
Important note about consent: I’m the boss of my coaching containers, but YOU’RE the boss of you. By coming into my container you consent to be coached by me, but I will also confirm your consent in many of our coaching conversations and exercises to make sure we’re going in the direction you want to go and that feels comfortable for you. You can withhold or withdraw consent at any time, and we’ll shift gears. I am counting on you to communicate honestly with me — and if you need some help in the moment to do that I will help you! But again, I’m not a mindreader so communication is key.
Is there a guarantee?
The Short Answer
This program has no guarantees and there are no refunds; find more details in the policies, terms, and conditions.
The Longer Answer (which you should definitely read)
Yes and no. When you enroll in F-YES, I promise I will:
- show up for calls as planned (or let you know the game plan if there’s some kind of emergency)
- deliver the best resources I have to support you in taking your business from “fuck me” to “fuck yeah,” and
- coach your face off every chance I get — whether on live calls or in the Facebook group.
That’s what I’m gonna do, but I can’t guarantee what you’re gonna do because I’m not the one in charge of that — you are.
Because I have absolutely no control over whether, when, or how you apply the coaching I give you or use the tools, resources, or guidance I provide, I cannot in good conscience guarantee any specific result. I can only honor my promises to you.
You also get to honor your promises to you, though.
One of the skills you’ll learn in our time together is how to be your OWN guarantee.
Part of moving into the Fuck Yeah Zone is learning how to more deeply trust yourself and support yourself, and how to show up for yourself in the ways that matter to you in your business and the rest of your life.
I can’t do that for you, but I can support you while you do it — and as your coach that is literally exactly what I’m here for.
Okay, I'm officially obsessed with you now, but I’m not really into groups. Do you work with people 1:1?
I need captions/transcript for Zoom calls; can you support me?
I use assistive technology for audio; can you support me?
Auto-generated captions/ transcript will be available live during the call and all replays will have an accompanying transcript.
The chat function will be enabled during any live events, so you can ask questions using that feature if using TTY or other relay/support tools is not practical or available to you.