Clients seem to fall out of the sky sometimes, but making sales feels like a surprise, not something you can do on purpose.

Marketing is a mystery too. You know no one’s going to hire you if they don’t even KNOW about you — you just can’t figure out why everyone else seems to like marketing and for you it kinda feels like torture.

You have no idea if anyone even wants your offer, which is why you keep changing it all the time. Not to mention that pricing your services is a special kind of hell you hadn’t anticipated.

And where’s all that free time you thought you were going to have working for yourself? It feels like all you ever do is work. How do other entrepreneurs find all those leisurely mornings and stress-free afternoons you see them enjoying on Facebook?

You love what you’re doing and you KNOW in your BONES it’s what you’re meant for, but at the same time you’re constantly asking yourself:

• When am I gonna feel like I have my shit together?
• Is this ever going to feel like a real business and not just a hobby?
• Would I be better off going and just begging for my old job back?
• Am I ever going to have actual clients who pay me actual money so I can afford to run this business in the first place and actually pay for the rest of my life?

Every morning you wake up and tell yourself, “Today is the day! Today I’m gonna DO THIS THING.” 

So you get up and make the bed, because you’re the kind of Serious Entrepreneur who has her shit together and always makes the bed.

And you always get dressed too, like a Serious Business Person should.

But as you’re digging through your closet for just the right outfit for the Big Day You Get Down to Business, you notice that there’s a lot of stuff in here that doesn’t really fit anymore.

So, because you obviously want to set yourself up for success, you decide to just go through your clothes real quick, try everything on, and pull out anything that doesn’t fit into a Serious Entrepreneur’s wardrobe so you can donate it later. 

Phew, that’s done.

Now you head into the bathroom to brush your teeth and do your makeup and fix your hair to really put your best foot forward — you’ll be doing Serious Marketing today, so you gotta be reels-ready — and that’s when it occurs to you, “You know, I should just clean the bathroom real quick, because then I won’t be distracted by it while I’m working.”

By the time you finally get to your office to Get To Work, you’ve:

• Made four cups of coffee — so you’re fully caffeinated and ready for anything
• Opened all the mail and paid the bills — so you won’t be thinking about that pile on the kitchen counter all day when you’re supposed to be working
• Run out to get a card for your mother-in-law, who you realized you haven’t talked to in a while, and taken it to the post office — because Serious Business People are serious about their relationships and you were feeling kind of guilty about that one
• Rearranged your office — so your background looks Appropriately Professional 

Then you sit down at your computer and prepare for the brilliance to come flowing out of you and for the clients to come flowing in — but hold on! 

• First you gotta read that article you’ve had open in your browser for the last week about “How the Best Entrepreneurs Are Running Their Small Businesses in 2023” just to make sure you don’t fuck it all up on The Big Day When It Finally Happens
• Actually you should probably look at ALL of these tabs and see if there’s anything there you have to know right now
• Oh, shit, you forgot to reply to that email from the doctor’s office
• You know what, now that you’re here, you should probably just unsubscribe from all these newsletters and sales emails real quick, because Productive Entrepreneurs are all about that #inboxzero life

Oh look! It’s time for lunch!

So you grab something quick and head back to your desk ready to get going — after all, you’re a Great Multitasker — and it’s time to make an offer and get some clients!

You write half a social post, but something doesn’t feel right.

It’s not professional enough.

It’s not valuable enough.

So you delete it. 

Then you try again. 

And again.

And again. 

After five or six half-drafts, you decide to go see what OTHER people are posting in your space to get some ideas, because this clearly isn’t working.

But then, instead of inspiring you, every single one of those other people’s posts is just proof that you have nothing to say, and even if you did come up with an original idea someone else would say it better, so there’s no point.

You start thinking, “Maybe I need to take a copywriting course or buy one of those copy template packs that keep popping up in my Facebook ads, or maybe I need an offer that’s easier to talk about or something, or maybe I should do another certification so I’m more credible and they’ll give me some business advice…”

After staying up way too late researching what you can do to fix your business, you finally crawl into bed completely exhausted and demoralized. 

You were busy all. damn. day. 

But it feels like you got literally nothing done. 

And even though you were busting your ass from the moment your eyes opened until now, you realize as you’re falling asleep that you didn’t give a single fuck about the people you actually passionately want to serve all day. 

You also didn’t give any fucks to yourself or your partner. 

You used up all your fucks on shit that, now that you’re looking back, doesn’t really even matter. 

And after months of this same cycle day in and day out, that fuck-yeah business you’ve had so many dreams for is feeling a lot more like a fuck-me.

But you’re not a quitter.

You’ll try again tomorrow.

And maybe tomorrow you’ll find the magic bullet and things will change.

You hope…

You bring a lot more to the table than you’ve been giving yourself credit for. You’ll learn how to refocus your business around the shit that lights you up, the things you love and are naturally good at. (And we’ll get rid of everything else.) You get to move forward in your business as you, not some cookie-cutter carbon copy of every business-bot out there.

You don’t actually need to know everything there is to know. You only need the stuff that helps you do what you want to do. These are the tools you want to add to your toolbox because they actually MATTER to you and add value to your business and your life — not because some rando on Instagram made you feel really, really guilty for not knowing something that’s not relevant to you anyway.

These four pillars are the whole foundation of 100D2FF. They work together to help you build the business you’ve actually been fantasizing about — without overcomplicating things, leaving you filled with dread, costing you a bajillion more dollars, making you feel like you’re failing all the time, or burning you all the way the fuck out.

When you learn how to make these four pillars the foundation of your business, you’ll be able to:

• Feel super fucking crystal clear on exactly who you are and what you’re here for — so you’re not swept away by trends, FOMO, or outside pressure or manipulative tactics.
• Take yourself seriously as a real, legit entrepreneur — instead of constantly negotiating with yourself whether your business, your marketing, your offers, your pricing, and your clients “count” or if it’s “just a hobby”
• Easily prioritize and get shit done — without spinning out in procrastination or perfectionism.
• Have FUN with your work — without endlessly worrying about whether you’re doing it right, what other people are doing, or if they’re doing it better than you.
• Know the difference between something that’s a good idea and something that’s a good idea FOR YOU — by tuning into your inner fuck-yeah and fuck-no and honoring what you actually want for yourself and your business.
• Trust yourself as the expert you are — without second-guessing every decision, every offer, every deliverable, every conversation, every investment, or anything else.
• Have confidence in your offers and your pricing — and know exactly when/what to add, subtract, or adjust as your business evolves and grows.
• Learn new things from a feeling of excitement, not out of obligation — and be able to tell yourself the truth about places where you have a skill gap so you can get shit done without shaming yourself or getting sucked into panic or overwhelm.
• Say no to opportunities, obligations, and invitations that aren’t in line with what’s actually important to you — with no guilt and no people-pleasing — so you have energy left for the shit you actually want to do.

I know you’ve tried a million different things to try to speed up your business and maximize your time and find The Right Way To Do Things . . . and even if you got some useful nuggets, none of them have really delivered the way you’d hoped.

The thing is, those strategies were great for the people who created them, and for people whose brains work the same way.

But if that’s not you, those step-by-step “here’s my exact formula so you can do it exactly like I did” programs based on one right way to do it are gonna make you feel worse, not better.

They’re gonna keep you stuck in the perfectionism loop where it feels like you’re failing at business and at life, where you constantly doubt yourself, and where you spend all your time and energy trying to make up for that failure by buckling down and powering through and believing harder, dammit! instead of actually doing your work in the world.

That’s not how we do things in 100D2FF 2.0.

We do mindset and belief work — but this ain’t your mama’s stack of gaslight-y self-help books.

We do strategy and plans — but this ain’t some generic, douchey dude-bro’s business “secrets” or a rigid Stepford Wife Boss Babe one-size-fits-all guide either.

You don’t need to:

• work 80-hour weeks (during which you never eat, sleep, pee, shower, work out, have rough days, spend time with your friends and family, take breaks, go on vacation, or have literally any human needs whatsoever)
• spend tens of thousands of dollars or countless hours on some slick, professional image that includes thirty-seven different certifications, a click funnel and nurture sequence with a bajillion steps, and a giant website with professional photos and fourteen different courses for sale,
• hire an army of lead generators or appointment setters, or
• buy yet another done-for-you business-in-a-box system (no matter HOW many unsolicited sales pitches you get trying to convince you that you’ll inevitably starve to death under a highway overpass if you don’t buy this program IMMEDIATELY for 97% off).

There is absolutely nothing wrong with websites and funnels and sequences and trainings — if they’re a good fit for you, your business, the stage of business you’re in, and what you actually like and want to do.

But there are as many right ways to run a business as there are entrepreneurs running them. 

In 100D2FF 2.0, I’m definitely going to give you concrete strategies and best practices for your business. But I’m also going to give you the basic principles behind those strategies and practices so you can find your version, the ways of doing things that make sense for you — not just the approach that makes sense for me.

Because despite what you may have heard many, many times, from many, many “business experts,” you don’t need to turn off your humanity, your preferences, your likes, or your style to succeed as an entrepreneur. In fact, turning them off is the exact opposite of what you need to do to build the business you had in mind when you picked entrepreneurship.

You get to have a business that makes you more of who you are and treats your humanness like the precious business asset it is.

You get to have a business where you lead with curiosity and fun and joy and whatever else is important to you.

You get to have a business where fucking around and finding out is your core strategy — because that’s how you dial it in what actually works for you.

And in 100D2FF 2.0, I’m going to show you exactly how to build your business your way.

No perfectionism, no hustle, no grind, no complicated methodologies.

Just you and your business — unleashed.