In your business, YOU are the boss. That means the only person who has to approve of
✅ your marketing
✅ your offers
✅ your pricing
✅ your work schedule
✅ investments you make in yourself
✅ any other part of your business
is YOU.
Know who DOESN’T have to approve AND doesn’t get veto power?
- your mom
- your partner
- your best friend
- your old roommate
- your graphic designer
❌ DEFINITELY NOT randos sliding into your DMs with unsolicited “helpful feedback” (aka, “here’s all the ways you’re doing it wrong”) so you’ll buy their “solution” to your “problem.” 🙄
❌ ALSO NOT “fans” who “love everything about you, except that I wish you would [insert suggestion for how you could be a totally different person here].” 🤮
NOT.
EVEN.
YOUR.
COACH.
You don’t work for those people.
They’re not the boss of you. YOU ARE.
The whole point of doing this entrepreneurship thing is to do the stuff YOU love doing, and to do it the way that feels good to YOU.
Stop trying to please the masses and “the experts.”
If you want to run yourself ragged trying to satisfy other people by getting better at doing stuff you don’t even like, then go back and get a job.
That is a TOTALLY valid option — and if you’re gonna do shit you hate anyway, doing it for someone else is WAY less work than running your own business.
But if you want to do your business YOUR way, including your marketing and all the rest of it, it’s time to center your OWN expertise — because THAT is what YOUR people are coming to you for.
Let the folks who don’t like the way you do things hire somebody they vibe with more (and, like, stop freaking following you if they aren’t into your content, duh).
If you’re going to learn new skills or strategies, learn skills and strategies you actually want and need, guided by people whose input and expertise you ASK for — and who help you be more YOU not more THEM.
Your challenge for today:
Make a list of things you really want to do in your business — but haven’t yet because you’re “not supposed to.” It could be a social post you’re afraid to make, a price you’re afraid to say, a strategy you want to teach people — literally anything you’re holding off on.
Pick one you’re willing to try today. Big or small, anything you’re willing to give a shot at. Don’t overthink it! Just grab the one that feels right.
Imagine how you’d need to feel to actually do that thing. Maybe it’s brave, maybe it’s goofy, maybe it’s confident, maybe it’s clear — whatever.
Call that feeling up in your body. How do you sit when you feel that way? How do you stand? Breathe? Move? What expression is on your face? How does your voice sound? Embody that feeling on purpose — use your physical state to create the emotional state you want.
From this place where you’re totally feeling this feeling and being this person, do the thing. Feel how incredible it is to actually DO the shit you really want to do and FEEL how you really want to feel about it as you embody this right now.
Make a post celebrating yourself and what you did! Wherever you let people know about your services, share this story and your celebration.
Tag me or email me your story so I can see it! I’m @kristenskoveking on Facebook, Instagram, and TikTok, and @kristenking on LinkedIn and Twitter, or you can send an email to info@kristenking.com with I’M THE BOSS in the subject line.
If you thought THIS was fun and helpful, you’ll LOVE working with me:
- Check out my group business coaching program
- Check out my private, 1:1 business coaching
- Subscribe to my email list, or listen to my podcast From F*ck Me to F*ck Yeah
- See what webinars and masterclasses are coming up
