Do you struggle to get SPECIFIC about the results you help your clients create when you’re marketing your services? Not for long.
Every time you’re like, “I don’t know what to say about how I help people 😫😫😫” — instead of freaking out and spinning out into a shame spiral, here’s what you’re gonna do:
GO.
CREATE.
A NEW.
RESULT.
I don’t mean a new marketing result.
I mean a result for YOURSELF, in your actual life, in the same areas that you coach your clients in, using your own tools and techniques.
The reason you struggle to get specific — about your offers, about your calls to action, about your process and its results — is that you haven’t proven to yourself how powerful your shit is and how many problems it solves for your people.
The way we prove anything is by finding evidence for it.
The way we build BELIEF in anything is by BUILDING evidence for the belief — by literally putting it into practice.
If you want to figure out how to show the value of your work, you need to value it yourself.
Not just in theory.
(That’s bullshitting yourself, not building real belief.)
But in REALITY —
by putting yourself through your own program,
with your own tools and your own coaching / teaching / mentorship,
to create your own real results.
When I was in network marketing, they constantly drilled into us how crucial it is to “be a product of the products,” to always be working on a new personal product result.
(There’s a lot of things network marketing has gotten wrong over the years, but your favorite sexy MBA [that’s me!] is here to tell you this ain’t one of them.)
The best way to sell your product is to truly understand it, to love it, and to be personally changed by it.
The services you provide?
That’s your product, babe.
I don’t care if you’re a coach, a therapist, a psychic, an energy worker, a doctor, a business consultant, a corporate trainer, or what.
If you want to sell coaching or other changework, you’d best be getting your own damn results with the services you’re selling.
And when you do that, you will have an endless well of specific results to share, specific stories to tell, and specific transformations you can use to show your people what’s possible with deep conviction — because you’ll have experienced them yourself.
Your challenge for today:
Pick a new result you want to create. Anything you want to change, adjust, add, or subtract — it’s all fair game.
Pick one or more or your tools, techniques, or strategies and use it on yourself around the result you want to create. For 5 minutes, 15 minutes, an hour — I don’t care. However long you need to make some shift you give a shit about.
Post about the result you created for yourself. Wherever you let people know about your services, go there and tell them this story.
Tag me or email me your story so I can see it! I’m @kristenskoveking on Facebook, Instagram, and TikTok, and @kristenking on LinkedIn and Twitter; you can reply to this message and give me the link, or you can send an email to info@kristenking.com with RESULTS CHALLENGE in the subject line.
I cannot wait to see/hear/watch what you come up with!
If you thought THIS was fun and helpful, you’ll LOVE working with me:
- Check out my group business coaching program
- Check out my private, 1:1 business coaching
- Subscribe to my email list, or listen to my podcast From F*ck Me to F*ck Yeah
- See what webinars and masterclasses are coming up
